What Millennials Expect from Their Banks
However good your product or service is, the truth is that no-one will buy it if they don’t want it or believe they don’t need it. Knowing and understanding customer needs is at the center of every successful business and the key to giving them good service.
To give good customer service you must deliver what you promise. But great customer service involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.
Early this Year, Salesforce published their research report on “What Millennials Expect from Their Banks”. (Millennial are those born between 1980-2000) we’re one of the largest generations in history and we’re moving into prime spending years.
Millennial customers are clearly an enormous commercial force to be reckoned with, commanding both trendsetting power and tremendous spending power as well. And this millennial spending power encompasses both their own personal spending (it’s estimated they’ll be spending $200 billion annually by 2017 and $10 trillion over their lifetimes as consumers, in the US. alone) – Micah Solomon
The findings of the research are quite fascinating and will help Financial Institutions achieve better Customer Satisfaction.
Click here to view report
