Top B2B ECommerce Solutions That Will Help Grow Your Business

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B2B eCommerce is rapidly growing, but finding your company’s top B2B eCommerce solution can take time and effort. Fortunately, there are many great B2B platforms out there that are designed specifically for companies in the B2B space.

In this post, we’ll review some of the top options for B2B eCommerce sites and explain what makes each unique.

What is B2B eCommerce?

B2B eCommerce is the buying and selling goods or services between businesses. It’s a subset of business-to-business (B2B) commerce, which encompasses all commercial transactions between two companies. In contrast, B2C (business-to-consumer) eCommerce refers to online consumer-focused purchases.

How to choose a B2B eCommerce platform

Before you choose a B2B eCommerce platform, there are some factors worth considering:

  • Features: You’ll want to ensure the chosen solution has all the features you need. Be bold, ask questions about functionality, and see if it meets your requirements.
  • Price: A wise man once said that “the best things in life are free.” While we can’t buy happiness with money, finding an eCommerce solution that fits within your budget without sacrificing quality or features is crucial. If a provider requires a monthly payment plan, consider how much they charge for each component and whether or not their pricing structure seems reasonable.

If they don’t offer any payment plan options, then their product probably isn’t worth paying for without first knowing more about what kind of customer support they provide (more on this later).

  • Support: The best customer service representatives will listen to what customers say instead of just reading from scripts or pre-written scripts handed down from management above them—so pay close attention if someone seems like this is happening when talking with them over email or chat.

OroCommerce

OroCommerce is a cloud-based B2B eCommerce platform that provides the tools you need to create, manage and grow your business. It’s a free and open-source solution that can be customized to meet the needs of your business.

The platform is highly scalable, flexible, and secure, making it easy to integrate with other services. OroCommerce also integrates with Stripe – so payments are integrated at the point of sale (POS) without having to set up an additional payment gateway account or integration.

Shopify Plus

Shopify Plus is a B2B eCommerce platform that helps you build and run an online store. Shopify makes it easy to build your website and sell without the necessary technical knowledge or skills.

The platform comes with several features that make it easy to customize and manage your site, including:

  • A selection of pre-built themes
  • A drag-and-drop editor that lets you create custom pages quickly
  • Simple handling of inventory and shipping
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Salesforce Commerce Cloud

Salesforce Commerce Cloud is a SAAS solution that offers a comprehensive B2B eCommerce platform. The platform is cloud-based, making it easy to use and scalable, with customizable features and an easy-to-use interface. Salesforce Commerce Cloud provides features such as:

  • Customizable design & branding options
  • Customer experience management (CXM) capabilities
  • Mobile app development services

IBM Websphere Commerce

IBM Websphere Commerce is a B2B commerce solution that offers a broad set of capabilities to help you drive growth and profitability in your business.

IBM Websphere Commerce helps you drive higher customer engagement and loyalty levels while reducing costs with its global extensibility, brand-driven solutions, and flexible technology framework. You can use IBM’s solutions to deliver personalized customer experiences across multiple channels—from traditional retail stores to interactive catalogues on mobile devices.

SAP Hybris

SAP Hybris is a cloud-based solution for B2B eCommerce that has been around since 2004. It’s designed to help large companies with complex eCommerce needs, such as multi-channel management, web stores and mobile apps.

With a global reach of more than 125 countries and thousands of customers (including 3M, Caterpillar, and GE), SAP Hybris integrates with many other business applications from SAP and third parties like Salesforce and Oracle.

Oracle ATG Web Commerce

Oracle ATG Web Commerce is an integrated eCommerce platform that provides a complete solution for retailers. It offers various products and services, including marketing, merchandising, sales analysis, and customer management. With Oracle ATG Web Commerce, you can easily access data from any system or application to help you make informed business decisions.

Oracle ATG Web Commerce has a large number of features, including:

  • An extensive product catalogue
  • Powerful search capabilities
  • Product promotions & special offers
  • Product pricing options
  • Shopping cart integration with multiple payment gateways

Adobe Commerce

Adobe Commerce is a cloud-based eCommerce platform that offers a wide range of features for B2C and B2B businesses. It’s built on the Adobe Experience Cloud and integrates your data across all your Adobe services, so you can get a holistic view of your customers and ensure that your campaigns have the most impact.

Adobe Commerce includes:

  • Content management (CMS) — The CMS gives you access to an intuitive content creation tool that allows you to manage content quickly and easily from within one interface instead of going back and forth between different platforms.
  • Data intelligence — You can use Analytics 360 Suite to gain insights into customer behaviour through analytics dashboards for web traffic reports, store performance monitoring, product sales tracking, and more.
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BigCommerce Enterprise

BigCommerce is a platform that helps you sell online. It is the most popular eCommerce solution in the world, and it has a wealth of features to help you grow your business.

BigCommerce is an excellent solution for B2B and B2C companies. It can be used by any company looking to expand its operations or break into new markets, with built-in tools that make it easy for customers to connect with your business and purchase products from anywhere around the world.

Know what they are and what they can do for you.

The first thing you need to figure out is what exactly it is you want your eCommerce platform to do for you and how much work you’re willing to put into it.

Do you want a simple, easy-to-use solution that lets customers place orders without having to deal with complicated technology? Or are you ready for something more complex that lets merchants set their prices and take advantage of sales data analytics?

If so, then OroCommerce or Shopify are good choices. It doesn’t require much setup time on the merchant’s part: they can quickly get started by adding products from their store using an intuitive drag-and-drop interface.

The company also offers plenty of third-party integrations—including MailChimp integration—which can help them sync inventory levels between their eCommerce site and other sites like Facebook Messenger, where they might already be selling products directly through automated messaging tools like chatbots or textbots (which have become increasingly popular over the past few years).

In summary

It’s a great time to be in business. The increase in eCommerce adoption and the availability of more business-focused platforms gives organizations across industries an opportunity to grow their sales and customer base.

Whether you’re looking for a way to improve your current B2B website or start fresh with a new platform, many options available today can help move your company forward.

Kelechi Okeke
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