The Paradigm Shift from E-commerce to V-commerce

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There is no doubt that e-commerce has transformed the way we shop. But, as we move into the next phase of the digital age, we are starting to see a shift from e-commerce to v-commerce, or virtual commerce.

With v-commerce, businesses are able to create a completely immersive, interactive shopping experience for their customers. This is made possible through the use of virtual reality (VR) and augmented reality (AR) technologies. Plus, it relies on the incorporation of digital platforms, artificial intelligence, and a high-end infrastructure setup that takes the virtual shopping experience to the next level through phygital – physical + digital.

Virtual commerce

Phygital commerce allows businesses to break down the barriers of time and place. Customers can shop from anywhere in the world, from the comfort of their homes, without compromising on the quality of their shopping experience.

V-commerce also helps businesses to create a truly unique and personalized shopping experience for each customer. By using VR and AR technologies, businesses can create a customized environment for each shopper based on their individual preferences.

So, what does this mean for the future of shopping?

We are likely to see more businesses investing in v-commerce in the coming years, in order to stay ahead of the curve. And, as the technology continues to develop, we can expect the v-commerce experience to become even more realistic, immersive, and personalized.  

What is Virtual Shopping?

 Virtual shopping is a new and immersive way to shop online. It allows you to explore a virtual world and interact with products in a realistic way as if you were in a physical store.

The virtual shopping experience is on a rising trend as it offers a more immersive and realistic shopping experience. It also allows you to shop from the comfort of your own home, without having to leave the house to go to a physical store.   

Virtual Store

Benefits of Virtual Shopping Over Traditional Shopping

  1. Enhanced Customer Experience

 Asking for help, getting solutions to problems, and finding the correct information about the products and services you need are all easier with virtual shopping. As long as you have a fast and dependable internet connection, you may take advantage of certain benefits from the comfort of your own home, business, etc.

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Brands can use virtual shopping platforms to provide new value-added services to enhance the phygital shopping experience. Live conversations, virtual tours, interactive quizzes and games, and social shopping with friends are all available to make the online buying experience as enjoyable as possible.

Customers can view products in 3D, get a 360-degree perspective, zoom in and out from various angles to assess product quality and suitability, and make real-time purchases. Retailers can create immersive virtual showrooms or virtual stores to provide a new degree of interactive involvement to the online purchasing experience.

These platforms provide clients with a virtual experience that is as near to visiting a physical store as possible.

  1. Ability to Research New Products

 People may explore new items and services more easily with virtual shopping. Before making a final purchase, you can also get a firsthand look at how to use the device, its benefits, and other facets.

Customers would have a far more enjoyable buying experience and would be more engaged in real-time. They are free to peruse the virtual products in a manner that is almost identical to what they would do in a physical store.

By eliminating pain points and improving processes, virtual shopping is revolutionizing both offline and online purchasing. Virtual shopping has also aided companies in providing seamless shopping experiences to their customers, resulting in increased sales and brand loyalty.

  1. Increased Convenience

Virtual shopping makes it easy for everyone to shop from anywhere without any restrictions. There is no need of going out or waste time in traffic. Virtual shopping provides an enhanced experience where you can use your digital devices like smartphones, laptops, tab, etc. to browse for products and make purchases while on the move.

Phygital acts as the perfect bridge between the online and offline worlds. It empowers your customers to shop from anywhere with this service while still getting the human touch of in-person shopping. Your customers would not have to wait for the next sale or promotion because virtual shopping gives them immediate access to product updates, special offers, and other information.

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This is how virtual shopping improves the overall retail experience for customers. It works because online buyers are more likely to make a purchase after interacting with an expert in real-time via virtual shopping.

Creating a Virtual Shopping Experience with Phygital

Virtual commerce is here to stay. While the way businesses give consumer experiences has evolved, merchants still need to provide an engaging and interactive experience.

Consider the case of Maxicus Phygital. It can help you reach a bigger audience, create a seamless customer journey, and provide a superior phygital customer experience. Enter the world of phygital commerce and see how much of a difference it can make in improving the online virtual shopping experience.  

To Sum Up

There is a paradigm shift in consumer behaviour that will lead to more online V-commerce which will drive a huge amount of virtual experience and make the digital customer experience important for all businesses, regardless of industry.

Your main priority should be you put your customer first and give them the superlative experience they need that is:

  • really fast
  • really reliable, and
  • really secure

When this is done you can be sure that your company will enhance its business, now and in the future.

Sukhdev Singh
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