The Customer Journey – Analytics For Every Step

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Your customer isn’t just your customer when they’ve signed a contract to buy a product or service. Your customer begins being your customer when they first hear about you. They are your customer throughout the decision-making process – as they weight the pros and cons of making a purchase. And they remain your customer well after they’ve paid, as they consider how they feel about their purchase, and ultimately how they feel about you.

What that means is the customer numbers; units sold, hours booked – isn’t the whole story. There’s more the customer journey, and there are more things for you to consider than just getting people quickly through the pipeline. For example, what can you do to minimize paperwork and reduce those spots where people might get “stuck”? What can you do to improve the customers’ experience so they just don’t feel like a number? This Infographic has some ideas to try.

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Customer Experience Analytics For Every Step of the Customer Journey

Via Salesforce

Understanding your customers’ journey is important, but knowing where to improve or enhance their experience during this journey with your brand is powerful. There is a lot of data out there, and there’s a lot of ways this information can be used. It is in the best interest of businesses today to invest in data and analytics.

Kelechi Okeke
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