Mobile App Marketing Hacks to Improve Customer Engagement

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Promoting your mobile app is one of the key steps in making it a success. You can turn a brilliant idea into reality and create a unique and promising app, but it won’t go anywhere unless you learn how to create buzz around it. That means you need to create a mobile app marketing strategy that’s focused on improving your customer engagement and helping you reach more people.

If you’re not sure what’s the best way to boost customer engagement, we’re here to help. We’ve created a list of powerful mobile app marketing hacks that work every time. Here’s what you can do to make your mobile app a huge success.

#1. Have a Killer Tagline

When people are exploring mobile apps, they’re facing a huge number of available options that are competing one against the other. That means your first impression needs to win over as many customers as possible.

To do this, you should create a powerful tagline or slogan that will:

  • Explain what your app is about
  • Capture its essence
  • Make a promise to the customers

You want them to instantly understand what they get if they choose to download and start using your app. Here’s what we have in mind:

  • Slack is where the future works. (Slack)
  • Fitness starts with what you eat. (MyFitnessPal)
  • Connect with nature. (iNaturalist)
  • Find songs, videos, and lyrics. (Shazam)

A great tagline will help you grab your customers’ attention from the first moment.

#2. Be the Niche Expert

Building trust and showing your credibility will boost your app’s engagement rates. Why? Because becoming a niche expert and a go-to resource of useful and credible information will positively influence the way people look at your app.

Let’s say you have a fitness app with at-home workouts and meal plans. You should start a blog that will regularly publish content about:

  • At-home workout equipment
  • Tips for creating personal workout plans
  • Meal prep
  • Injury recovery
  • Exercising outdoors

 A well-written blog could give you the attention and engagement you’re looking for.

#3. Use Videos

If you really want to impress and engage your audience, try creating an app video. Video is the most popular form of content for sharing on social media, which is where most of your customers are.

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Man vlogging

Use video to:

  • Create a story around the app
  • Explain how it works
  • Show how it can be used to make your customers’ lives better, more fun, or simpler.

Be creative with video materials that portray your typical customers using the app and enjoying the benefits.

#4. Build App Communities

People love being a part of a community that shares their opinions, fights for the same goals, or deals with the problems they’re experiencing.

If you manage to build a community around your app, people will be far more engaged in it, and your retention rate would increase as well.

To create app communities, you’ll need to:

  • Work on building a strong social media base
  • Start conversations your customers want to take part in
  • Ask questions and reply to answers
  • Create content people will want to share, comment, and reflect on

Connecting people and bringing them together around the same ideas, goals, or causes can work wonders for your app engagement.  You’ll get loads of customer feedback, which you’ll use to improve your customer service. You’ll also get a chance to get to know your customers better and learn new things about them every day.

#5. Host Events

Events are brilliant for drawing attention to your app and showing potential customers you’re more than just a source of entertainment. You can get people to respect and appreciate your app more by hosting events that:

  • Deal with topics relevant to them
  • Showcase niche experts or influencers
  • Give answers to their questions
  • Are educational and practical

The more you give to your customers, the more you’ll get in return.

#6. Optimize Your App Store Presentation

ASO (App Store Optimization) must be your top priority. If you do it right, your app will be more discoverable, which will increase your download, the number of users, and engagement.

The best ASO practices include:

  • Finding and implementing the right keywords
  • Optimizing your app title
  • Writing informative app description
  • Covering the pain points it solves
  • Organizing your content, so it’s easy to read and understand
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If you don’t think you’ve got the writing skills to nail your ASO, you can find a professional writer to do it for you.  

#7. Be Great at Email Marketing

If you grow your email list significantly, you’ll be able to excel in email marketing as well. Proper email marketing can drive hundreds or thousands of people to your website, blog, social media, or app store to download your app.

The surefire way to have people respond to your emails positively is to:

  • Send them birthday cards
  • Offer discounts
  • Invite to events or giveaways
  • Share app update news
  • Reward their loyalty
  • Invite them to take part in app challenges or virtual gatherings
  • Share blog content updates

Don’t be too pushy with email marketing; try only to send emails your customers will be happy to read and respond to.

#8. Find a Partner App

If you want to boost your app engagement, find a partner app to team up with. It should be someone from your niche who’s not your direct competitor.

This way, you can cross-promote each other and use the shared target audience to strengthen each other’s marketing strategies.

Final Thoughts

Your app needs a killer marketing strategy to improve customer engagement and build trust and loyalty truly. And, the simplest marketing hacks can turn your app’s engagement around and help you win over and retain more customers.

Hopefully, the mobile app marketing hacks we’ve listed above will inspire you to start working on your new app strategy, today!

Jessica Fender
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