6 Tips On Managing Customer Expectations [Slideshow]
From the moment customers become aware of a brand and its products or services, they begin to anticipate a set of behaviours or actions from the brand during their interactions. It is important that these expectations are aligned with product or service offerings which the business can consistently deliver.
If the customers’ expectations are not in-tune with the actual experience they have with the brand, it would lead to disappointment and conflict between customers and employees. Managing customers expectations early in their relationship with your brand is a good way to build trust and retain customers in the long term.
The slideshow below highlights 6 tips for managing your customers’ expectations for the products and services you offer:
Bonus
Check out this video created by the folks at Marketing 360. In the video, they share more tips on how you can manage and then exceed your customer expectations.Â
Setting realistic customer expectations helps a business win the customers’ trust, If you can successfully manage these expectations, you can better meet or even exceed them, as a result, your business will reap the reward of long-term customer loyalty.
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