5 Ways To Grab Your Customer’s Attention In A Distracted World – Ellie Richards
In today’s fast-paced world, customers tend to have a short attention span. Time has become a limited resource, and most people do not concentrate on brands to a great extent. Brands that are looking to get their message across have to ensure that their campaigns are crisp and clear.
Funny headlines and clickbait are no longer sufficient in order to engage customers and retain them forever. Therefore, it is important for businesses to understand how to grab the attention of their customers and hold on to it.
Here are five ways to grab your customer’s attention in an increasingly distracted world:
#1. Target the right audience
If you choose the right audience, it ensures that your brand has a higher probability of success. You need to begin with narrowing down your potential audience. This can be done by analyzing current customers and studying demographic trends.
Thereafter, you could study the market and figure out the kind of people that would use your product or service. Once you have done this, you could look at the marketing activities of your competitors in order to identify gaps in the market. Finally, after identifying the gaps, you need to create a compelling brand copy that can grab the attention of your customers and hold it.
By choosing the right audience, you are ensuring that your campaigns are reaching customers that are already interested in the product. You just have to form a connection with them. They are also more likely to share your campaigns with others, giving you free publicity.
#2. Surprise them
Who doesn’t like a surprise? The best way to form an instant connection with your customers is to surprise them. Creating a sense of delight among your customers can help them in staying connected with you for a longer span of time.
Most of your customers won’t have the time to dwell on your campaigns for too long. But if you attract them by making use of a promotional scheme or by simply creating intrigue regarding the brand, you will manage to hold on to their attention. This provides you with leverage to upsell.
In addition, by surprising your customers, you are giving them a reason to stick by your brand. This will ensure that the customer remains loyal to you in the long term.
Surprising and delighting your customers can also give you the upper hand whenever you plan to foray into parallel product lines. It will make sure that your customers are already aware of your brand values and give you a higher chance of success.
#3. Choose the right phrases
You have to be sure about your target market and design your campaigns accordingly. This is because a phrase that is appealing to one market may not be suitable in another one. Therefore, you need to be extremely careful in choosing the right phrases.
This also gives you an advantage over your rivals because catchy phrases are easier to remember. A prime example of this is Nike Inc., the footwear brand. The American brand has been using its “Just Do It” tagline for a number of years. The phrase has continued to charm the company’s customers and has helped it in several new product launches.
Nike has shown that choosing the right phrase helps you in improving your customer base, even in today’s world where attention spans are extremely short. The phrase is such that it connects with all audiences around the world. In one go, the company has managed to engage its customers and also ensured repeat sales of its products.
#4. Create instant positivity
Creating instant positivity can be the best way to influence your customers in a short period of time. Emotions play a key role in the daily lives of all of us. By creating a positive emotion in the minds of the customers, you can keep the viewer interested in your brand.
Some examples of positive emotions include building your campaign around children or making use of pets as positive reinforcements. If your customers are able to form a positive image of your brand, they are much more likely to remain interested in your offerings. Also, by delivering joy to your customers, you are enriching their lives and making them happy.
Making someone happy is one of the best ways to ensure that they form a connection with your business. In today’s connected world, there are multiple channels that can be used to spread positive messages.
Your business could either do this by making use of traditional social media, or by creating short video content that makes your customers happy and positive. Delivering positivity will help your brand because it also means that customers are more likely to talk about your campaigns with their loved ones.
#5. Keep it simple
Any campaign that you design needs to be simple. This is because complexity can often prove to be a turn off for your customers. You do not want that to happen, especially in today’s world.
Nowadays, people are exposed to brands all the time. Be it in the online world, or in the real world; brands have become omnipresent. This means that there is a lot of competition that needs to be dealt with. Often, simplistic brand campaigns can work like a charm.
People do not have the time to go through elaborate product descriptions and features. Instead, they tend to look for something that is much more simplistic and yet serves the purpose. By keeping things simple, a brand can ensure that it can appeal to the masses and grab their attention for longer periods of time.
Simplistic campaigns also help your customers in making a quick decision. This can prove to be a game-changer in today’s competitive environment. Once the customer begins to feel that they have seen what they want, they are ready to make a decision. This helps your brand in quickly realizing sales and building your customer base rapidly.
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