5 Tips to Increase Millennial Customer Loyalty
Customer loyalty is the key to business success. Every business, regardless of the size, needs a loyal customer base which is achieved through a well-structured marketing strategy, brand awareness, and nurturing of relationships with your clients or customers. If millennials are your target audience you already know they’re a tough crowd to please, but it’s not impossible.
Scroll down to learn more about five tips that will help every business increase millennial customer loyalty.
1. Be authentic
Millennials are all about authenticity and they want brands or businesses to be the same. Brand authenticity means a lot of things such as delivering what you promise, protecting consumer data, respecting privacy, transparency, integrity, interacting with customers, among other things.
The brand needs to be genuine and transparent to attract and retain millennial customers. Millennials are concerned with the actions of a business, community awareness, and quality of products and services. It’s not uncommon for businesses to try and fit into the mould with the rest of companies in a certain niche. That’s when authenticity is lost.
Although it may seem like a cliché, the most important thing to do to increase millennial customer loyalty is to make sure the brand is being itself, the best and most honest it can be.
2. Mobile-friendly website
Millennials are tech-savvy; they use smartphones and tablets that make internet access easier. It’s needless to mention a wide range of apps they install on those devices to navigate the work, life, and pretty much everything else.
A common mistake that businesses still make is that they focus on desktop functionality only. The website or e-commerce store should be fast and responsive on desktop, of course, but it also has to be as equally good on mobile devices. A vast majority of millennials shop on their phones. If your website is not mobile-friendly you risk losing customers.
On the flip side, a mobile-friendly website can retain current customers and attract new ones. You can even go one step further and create an app they can install to get instant access to the latest news or purchase items they want.
3. Rewards go a long way
Traditional marketing isn’t going to cut it anymore, at least not if millennials are the target audience. The reason is simple; millennials are tired of traditional, old-fashioned ads. But at the same time, they also don’t like to be swamped by online ads. Most of them install ad blockers wherever they can.
Attracting and retaining millennial customers requires a well-structured marketing strategy. Options are endless such as content marketing, social media marketing, video marketing, influencer marketing, you name it.
Rewards go a long way too. Millennials like to be rewarded for their loyalty so it’s useful to hand out some prizes, arrange contests, offer discounts, or give them access to something exclusive. Customer loyalty increases when millennials feel appreciated.
4. Support their individuality
Strong identity and personality are important for millennials. That’s why they are more likely to stay loyal to the brands that support their individuality and uniqueness. If your target audience is millennials then you need to show them how open-minded and supporting your business is.
This can be done in many ways including sending out customized newsletters about topics of interest. For example, you can talk about the THC detox kit about which you can learn more here, in case your target audience includes marijuana users. Always bear in mind that although millennials spend a lot they don’t want their shopping habits to define them. They want to be unique and aren’t afraid to show off their personality.
Make sure you deliver user-generated content that revolves around your products or services, but also focus on other topics they may find meaningful. This also contributes to social validation and shows you care about important issues.
5. Support a cause
People love a good story, especially now when it’s incredibly easy to donate money and support a good cause. While millennials love brands that support their individuality, they also like to contribute to something bigger, the common good, something that’s going to help people in need in one way or another.
Brands that take care of the community have a higher chance of getting a loyal millennial customer base. Team up with some charity organizations to support some important cause and that way you’ll benefit both society and millennials who will return the favour through their loyalty.
Conclusion
Increasing customer loyalty is the most important thing for every business, regardless of its size. If millennials are your target audience make sure to support their individuality, show you value them, create community and deliver useful information that can enrich their lives. Instead of traditional methods, opt for more modern approaches that put a person into focus and steps away from the “one size fits all” rule.
- 5 Tips to Increase Millennial Customer Loyalty - April 15, 2020
