100 Effective Survey Question Examples

Posted on March 30, 2023February 21, 2024 by Kelechi Okeke

Surveys are a valuable tool for gathering information and insights from a target audience. However, to ensure the success of a survey, it is crucial to ask the right questions. In this comprehensive guide, we will explore tips for creating feedback surveys, the importance of effective survey questions and survey question examples to help you create surveys that yield valuable results.

By creating a survey that’s easy to understand and quick to complete, you’ll get more accurate and actionable feedback that can help you improve your business operations.

Defining the purpose of the survey

Before creating a survey, it’s essential to understand what you want to achieve. Define the purpose of the survey and ensure that each question is aligned with that purpose. This way, you’ll get more accurate feedback that will help you make informed decisions.

Keep it short and simple

Long and complicated surveys can be a turnoff for customers. Keep your survey short and straightforward to encourage more people to participate. Also, avoid using jargon or complicated language that customers may find hard to understand.

Use clear and concise questions

Make sure that your survey questions are clear, concise, and easy to understand. Avoid asking leading questions or questions that are too broad. Use multiple-choice questions, ratings, and open-ended questions to get more accurate feedback.

The importance of effective survey questions

Effective survey questions are the backbone of any successful survey. Well-crafted survey questions will help you extract valuable information, reveal trends, and provide insights that can drive decision-making.

When crafting survey questions, it is important to keep in mind the ultimate goal of the survey and the specific information you wish to gather. By asking targeted, well-structured questions, you can maximize the quality and relevance of the responses you receive.

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Characteristics of a good survey question

Good survey questions have several key characteristics. Firstly, they should be clear and concise, avoiding any ambiguous language or jargon. This ensures that respondents understand the question and are able to provide accurate and meaningful answers.

Secondly, good survey questions should be unbiased and neutral, avoiding leading or loaded language that may influence respondents’ answers. Finally, good survey questions should be relevant to the survey’s objectives, ensuring that the data collected is useful and actionable.

Types of survey questions

There are various types of survey questions that can be used to gather different types of information. Open-ended questions allow respondents to provide free-text responses, offering rich qualitative data. For example:

What are the main challenges you face in your job?

How would you describe your experience with our product/service?
What improvements would you suggest for our website?

Closed-ended questions, on the other hand, provide respondents with a set of predetermined answer choices, making it easier to analyze and quantify the responses. For example:

Have you purchased our product/service in the past month?
- Yes
- No

Likert scale questions measure attitudes or opinions on a scale, while rating scale questions measure satisfaction or preference on a numerical scale. For instance:

On a scale of 1 to 5, how satisfied are you with our customer service?
- 1 (Very Dissatisfied)
- 2
- 3
- 4
- 5 (Very Satisfied)

100 Survey Question Examples

Here are some examples of different types of survey questions that you can use to categorize your survey.

Customer Service/Support Questions

Was the support representative courteous and polite?

Did the support representative answer all your questions?
How well did the support representative handle your issue?
Did you receive a resolution to your problem?

Was the support representative able to resolve your issue on the first contact?
Was the support representative able to resolve your issue within a reasonable timeframe?
How easy was it to get in touch with customer service?

Was the customer service representative empathetic to your concerns?
Were you satisfied with the way your complaint was handled?
Was the customer service representative able to provide a satisfactory solution to your problem?

Product Improvement Questions

How often do you use our product?
How likely are you to recommend our product to others?
How satisfied are you with the product features?

How satisfied are you with the product quality?
How satisfied are you with the product pricing?
How easy is it to use our product?

How intuitive is our product?
What can we do to improve our product?
Do you feel our product meets your needs?

How reliable is our product?

Service Improvement Questions

How was your overall experience with our service?
How satisfied were you with the level of service provided?

How satisfied were you with the service delivery timeframe?
Did our service meet your expectations?
Was the service provided professionally?

How helpful was the service provided?
Was the service worth the price paid?
Would you use our service again?

How likely are you to recommend our service to others?
What can we do to improve our service?

Marketing Questions

Did our marketing message resonate with you?

How well did our marketing efforts communicate the benefits of our product/service?
Did our marketing message accurately represent our product/service?
Did our marketing efforts influence your decision to purchase our product/service?

How did you first hear about our product/service?
How frequently do you encounter our marketing efforts?
Was our marketing message clear and concise?

How relevant was our marketing message to your needs?
Would you like to see us market our product/service differently?
How likely are you to purchase from us again based on our marketing?

Competitor Questions

How does our product/service compare to our competitors?
What do our competitors do better than us?
How likely are you to switch to a competitor?

How did our product/service compare to the competitor you usually use?
What factors would make you switch to a competitor?
How satisfied are you with our product/service compared to our competitors?

Have you tried any of our competitors’ products/services in the past?
What would make you stay with our product/service instead of switching to a competitor?
How well do we differentiate ourselves from our competitors?

What can we do to stand out from our competitors?

Brand Strength Questions

How would you rate your overall perception of our brand?
What words would you use to describe our brand?

How does our brand compare to our competitors’ brands?
How much do you trust our brand?
How much do you associate our brand with quality?

How much do you associate our brand with value?
How much do you associate our brand with innovation?
How well does our brand align with your values?

What can we do to improve our brand image?
How likely are you to continue using our brand in the future?

Customer Comprehension Questions

How easy was it to understand the information provided?

Were the instructions clear and easy to follow?
Did you understand the purpose of our product/service?
Was the information provided helpful?

Were you able to easily find the information you were looking for?
How helpful was the information provided in making your decision?
Did the information provided answer all your questions?

Did you feel informed after reading the information provided?
Was the information provided relevant to your needs?
How likely are you to seek additional information from us in the future?

Website Feedback Questions

How easy was it to navigate our website?
Was the website visually appealing?
Was the website easy to understand?

Were you able to find the information you were looking for?
How well did the website function?
How satisfied were you with the website’s performance?

Did the website load quickly?
Did the website work properly on your device?
Was the website user-friendly?

How likely are you to use our website again?

Brand Loyalty Questions

How frequently do you use our product/service?
How loyal are you to our brand?

How likely are you to switch to a competitor?
How likely are you to recommend our product/service to others?
How important is our brand to you?

What motivates you to continue using our product/service?
How satisfied are you with the overall quality of our product/service?
How satisfied are you with our customer service?

How satisfied are you with our pricing?
How likely are you to continue using our brand in the future?

Product Design Questions

How appealing is the design of our product?

How well does the product design meet your needs?
How innovative is the product design?
How user-friendly is the product design?

How functional is the product design?
How likely are you to recommend our product based on its design?
How does the product design compare to our competitors’ designs?

What can we do to improve the product design?
How well does the product design align with your preferences?
How likely are you to purchase a product with a similar design in the future?

These examples can serve as a valuable resource and inspiration for creating your own surveys. Adapt and modify these questions to suit your specific objectives and target audience. Remember to consider the type of information you wish to gather and choose the appropriate question format accordingly.

Conclusion

In conclusion, creating a simple customer feedback survey is an effective way to gather insights that can help you improve your products, services, and customer experiences.

By following the tips above and using the right types of survey questions, you can create a survey that delivers valuable feedback and drives business success.